The Macao International Trade and Investment Fair (MIF) was first held in 1996 and is the first local exhibition accredited by the Global Association of the Exhibition Industry (UFI). Over the years, the MIF has become an influential annual international MICE and trade event in Macao, with a growing market capacity, professionalism and brand image. In recent years, the MIF has joined forces with the Macao Franchise Expo (MFE) and the Portuguese Speaking Countries Products and Services Exhibition (Macao) (PLPEX) to build on the integration of resources, enrich the content and enhance the professionalism of the events.