The Macao International Trade and Investment Fair (MIF) was first held in 1996 and is the first local exhibition accredited by the Global Association of the Exhibition Industry (UFI). Over the years, the MIF has become an influential annual international MICE and trade event in Macao, with a growing market capacity, professionalism and brand image. In recent years, the MIF has joined forces with the Macao Franchise Expo (MFE) and the Portuguese Speaking Countries Products and Services Exhibition (Macao) (PLPEX) to build on the integration of resources, enrich the content and enhance the professionalism of the events.

With the theme"More than Business", the 28th MIF focuses on possibilities enabled by the Macao SAR Government's "1+4" appropriately diversified development strategy, which aims at Macao's sustainable economic development, and dynamics of the Guangdong-Macao In-Depth Co-operation Zone in Hengqin.

The Partner Province of the MIF this year is Shandong, which is a major economic province, with the third largest GDP in China. Also, the 1st China-Portuguese-Speaking Countries Economic and Trade Expo (Macao) will be held concurrently in Macao.